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Carolina Cooking Introductory Sponsorship/Advertising Rates
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This information is provided for budgeting and planning purposes only. Actual costs will be submitted as a proposal and contracted for prior to broadcast. Introductory rates valid through 11/28/04. Please note: rates will change as additional stations and/or broadcast times are added to our schedule. Check the TV Listings page for the stations and markets where Carolina Cooking can be seen.
Interested in seeing a sample of the show? Watch the promo!
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Introductory Rate Packages
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Packages are designed for our partners who will benefit from utilizing multiple media sources and multiple geographic markets to promote their businesses. Packages include any or all of the following: TV spots, segment sponsorship billboards, web site advertising/ section sponsorship, featured products (as appropriate) within show, and Carolina Cooking Minute or Carolina Cooking Tip sponsorships/ product placement. There is a minimum of a three-month (13-week) contract for our package plans. Components of package pricing can be customized to meet your needs and objectives. Advertiser provides commercials, graphics and content.
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Platinum Level Sponsorship:
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All station Platinum Plan: Includes one 30-second commercial and one segment sponsorship billboard for all TV program broadcasts on all stations, Premium Featured Favorite status** on our website and sponsorship of two Carolina Cooking Minute segments. Platinum Sponsors also receive an additional 10% discount on our Featured Product plans.
Investment: $1600 per week
NC Platinum Plan (all NC stations): one 30-second commercial and one sponsorship billboard per broadcast episode, Featured Favorite status on our website: $1200 per week
SC Platinum Plan (all SC stations): one 30-second commercial and one sponsorship billboard per broadcast episode, Featured Favorite status on our website: $500 per week
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Gold Level Sponsorship:
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All Station Gold Plan: Rotated 30-second commercials in all M-F stations (commercial airs 2-3 times/week) and billboard tags (limited availability), one 30-second commercial per broadcast on weekend stations, featured favorite status on our website and sponsorship of one Carolina
Cooking Minute segment.
Investment: $1000 per week
NC Gold Plan: one 30-second commercial and one sponsorship billboard broadcast 2-3 times per week (5 times/ two weeks) on all NC stations, featured favorite status on website: $750 per week
SC Gold Plan: one 30-second commercial and one sponsorship billboard broadcast 2-3 times per week (5 times every two weeks) on all SC M-F stations and 1 time every 2 weeks on weekend stations, featured favorite status on website: $325 per week
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Silver Level Sponsorship:
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All Station Silver Plan: one 30-second commercial broadcast 2-3 times per week (5 times every two weeks) on all M-F stations and 1 time every 2 weeks on weekend stations, featured favorite status on our website Investment: $675 per week
NC Silver Plan: one 30-second commercial broadcast 2-3 times per week (5 times every two
weeks), featured favorite status on our website. $400 per week
SC Silver Plan: one 30-second commercial broadcast 2-3 times per week (5 times every two weeks) on all SC M-F stations and 1 time every 2 weeks on weekend stations, featured favorite status on our website $325 per week
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Media Only Packages
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All station package: one 30-second commercial per broadcast on all stations. (52 commercial
exposures/wk) $850 per week, 13-week minimum
All station rotation package: one 30-second commercial broadcast 2-3 times per week (5 times every
two weeks) on all M-F stations and 1 time every 2 weeks on weekend stations. (51 commercial
exposures/ 2 weeks) $525 per week, 12-week minimum
NC station package: one 30-second commercial per broadcast on all NC stations (40 commercial
exposures/week) $625 per week, 13-week minimum
NC station rotation package: one 30-second commercial broadcast 2-3 times per week (5 times every
two weeks) on all M-F stations in NC. (40 commercial exposures/ 2 weeks)
$345 per week, 12-week minimum
SC station package: one 30-second commercial per broadcast on all SC stations (12 commercial
exposures/week) $275 per week, 13-week minimum
SC station rotation package: one 30-second commercial broadcast 2-3 times per week (5 times every
two weeks) on all M-F stations and 1 time every 2 weeks on weekend stations.
(12 commercial exposures/ 2 weeks) $150 per week, 12-week minimum
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Website Advertising
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** Featured Favorite status includes a category link on home page, a rotating banner on section title page, and one website page devoted to your business. Your page may contain information, special promotions and/or a link to your website. We will also link any of your other advertising on our site to your page. Streaming video can be included for an additional investment. Images, content, links and video in proper formats are provided by advertiser.
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Website Advertising Package Plans
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For our package plans, we will include sponsorship of one recipe or Carolina Cooking Tip at no charge.
Initial set up and monthly maintenance/ modification fees are included in package plans.
Featured Favorite Plan:
3-month plan: valued over $1050. Save 30% $750
3-month plan with streaming video: valued over $1275. Save 30% $950
Featured Favorite Premium Plan: adds premium positioning of your ads
3-month plan: valued over $1250. Save 30% $875
3-month plan with streaming video: valued over $1500. Save 30% $1075
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Introductory Rates for Individual Media
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Note: We offer discounts for multiple purchases/long-term contracts.
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Carolina Cooking TV Program
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• 30-second commercial during broadcast: $30-60 per spot per station
• Billboard tag after show segment (audio with graphic): $40-75 per billboard per station
• Featured product: Basic package: $750. Includes product placement within episode and product promotion on web site. Please note that each episode will be broadcast multiple times throughout the year. Cost includes all repeat showings through the end of broadcast year (8/15/05). Discounts: 10% for 3 products/ episodes, 15% for 5 products/ episodes. Discount packages also available for commercials bundled with featured product episodes. Advertiser supplies product for episode.
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CarolinaCooking.tv website
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Images, content, links and video in proper formats are provided by advertiser. We have discount packages through our web developer for advertisers in need of graphic and/or content development. Please call our marketing division for details. All website advertising requires a one time set-up fee of $65. Modifications to content and design costs are $25-$50 per incident.
Introductory Flat Rates: (valid through 11/28/04 only)
• Banner ad (basic information, logo and link, random page): $50/month.
• Banner plus 1 video commercial (30 second max): $125/month
• Featured Favorites (homepage reference, section title page rotated banner, full page ad): $195/month
• Featured Favorites with video: $275/month
• Sponsorship of Carolina Cooking Tips: $50/month per tip. Lead into tip segment, rotated ads
• Sponsorship of featured recipes: $50/month, rotated banners
• Premium position banner ad (homepage, section title page): $175/month
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Carolina Cooking in a Minute TV Segments
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These segments are to provide quick information and tips to viewers, as well as promote the show and website. Please note: these will be broadcast at each station’s discretion; times and repetitions cannot be guaranteed. Segments will run on all stations.
• Sponsorship Billboard: $350 per segment
• Featured product: $350 per segment
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Carolina Cooking Tidbits Radio Segments
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• Typical format:
(:40) tidbit segment,
(:05) TV/ website promotion,
(:15) sponsorship/ product info
• Rates tbd by market and stations
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Promotions
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• Rates & fees will be determined for each promotion as they are planned
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Video Production of Commercials
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• We have special discount arrangements for advertisers in need of video production for commercials.
Please call our marketing division for details.
We reserve the rights to accept or reject any content, graphics, video or any other transmitted information.
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